Many people have common misconceptions regarding TV advertising. They assume that it is expensive. They worry that TV advertising is going "out of style" as increasingly more people cut the cord. In reality, however, TV advertising offers just as many opportunities as ever. Not only that, but it’s also not as expensive as you may think. Thinking about embracing TV advertising this year? Consider these creative secrets that can help you make the most of your advertising budget.
1. You Can Create a High-Quality Commercial on a Budget
It doesn't take an extensive advertising budget to create a high-quality commercial, especially if you work closely with a media partner. Media partners already have the technology you need to create stunning, high-quality ads that will appeal to your target audience. When you partner with them, you get access to their resources and expertise to design those top-of-the-line commercials without breaking your budget.
2. You Don't Have to Do It All Yourself
Creating a TV ad seems daunting to many advertisers. How will you ever create the right effects? What language should you use? What if you do not have staff members who can perform well on camera? The good news is, when it comes to TV commercials, you do not have to DIY. A media partner can work with you from concept to filming and editing, creating stunning ads that fit the needs of your ideal consumer.
3. You Can Create a Commercial with Any Budget
There are TV advertising options available at almost every price point. If you have a marketing budget, a media partner can help you find the right strategy that fits your budget. You might choose to highlight your current employees in the commercial, freeing you from the need to hire actors, or shoot right on-site at your business, which can eliminate the need for a special location. The return on your investment is usually well worth it, too, since TV commercials have substantial reach.
4. TV Commercials Still Produce Great Results
American adults watch an average of five hours of television per day. That offers a lot of opportunities to reach out to potential customers, whether they're watching traditional television or exploring streaming and OTT services. Not only that, TV commercials continue to see immense success. They have the potential to reach a more diverse audience than you can find through many other advertising platforms.
5. You Don't Have to Be In Your Commercial
Many business owners, especially those on a tight budget, worry that they will have to appear onscreen in order to create an effective commercial on a budget. Keep in mind, however, that you do not have to appear in your commercial--even if you're working within a budget. You can highlight your products and services, show off your business's contributions to the community, use your employees, or even work with actors who can help get your message across.
6. Your Ads Need to Run on the Right Channels
In order to maximize the impact of your TV ad, you need to run them on the right channels. It's not as simple as just deciding that you want to run a commercial and putting it on any channel. Instead, you should work with a media partner to conduct effective research that will give you a better idea of how to ideally position your content. When you have a deep understanding of your target audience, you can use that knowledge to put your ad in front of those individuals who are most likely to need your services.
7. TV Ads Can Easily Be Edited
TV ads are not a "one shot and then done" type of content. If you shoot material that turns out not to fit your needs, you can easily change it as you pivot your marketing strategy. Often, you can repurpose your existing ad creative. That means not only using it in unique ways as your advertising needs change but editing your existing creative content so that you can use it on other platforms. You can also edit your footage and use it for more than one ad at a time, allowing you to increase the impact of each shoot.
Right now, people are watching more TV than ever, making this the ideal time to move forward with a new TV advertising plan that can help you reach more customers and expand your reach. By working closely with a media partner, you not only get help with the creative part of that process. You will also get a better understanding of exactly what your target audience wants from your commercials, where you need to position those ads, and how to integrate your TV ads with the rest of your campaign for the greatest effect.
