Why Buying Digital from Your Local News Is a Smart Investment

When considering working with local TV news stations, most business owners may want to do so primarily to reach TV audiences. However, many TV stations may also help you purchase digital assets for your business. If you're wondering why buying...

Cause Marketing Is Bigger Than You Think

Cause marketingis an increasingly vital tool for reaching your customers, but many marketers are still unfamiliar withimplementing it effectively. Its goal is to establish your brand as a core part of your community, which helps develop loyalty and...

Top 5 Blogs of 2021

2021 taught us a lot about ourselves, in how we had to implement new business strategies to bring continued success to our clients. We had many opportunities to put our new knowledge and expertise to work for the people of Portland, to help them...

Making the Most of Your Holiday Marketing

The holiday season is a time that many people look forward to all year, as it gives them a chance to spend quality time with friends and family members, eat delicious food, and provide meaningful gifts. For businesses, the holiday season offers...

The Differences Between OTT and CTV: An Illustrated Guide

To many, it seems like just yesterday that you had to visit a video store to rent movies and television shows, or you had to wait until your favorites aired on cable to watch them. Streaming services emerged with advances in internet speeds and...

What You Can Learn from Your Past Holiday Marketing Campaigns

The holiday season is dubbed family time, party time, or gift-giving season by different people. It's a time when individuals look forward to some refreshing times with loved ones, friends, or colleagues.  

Portland residents mark the start of the...

How You Can Benefit from An OTT Campaign, Even If It's Small

OTT streaming services established themselves quickly and have surged in popularity over the last decade. In 2019, OTT viewership for consumers between 18-34 years old hovered around 65% — and that has only increased since the pandemic! Investing in...

Why Advertising Year-Round Keeps Your Home Improvement Company Going

While marketing is a necessary learning experience for small businesses, avoid thinking of it as a set of intermittent campaigns. It's vital to market your home improvement business year-round — not just during your busy season. A consistent ad...

Ratings or Impressions – Tips to Track Campaign Success

Businesses need to know what metrics to track for campaigns to accurately gauge their marketing efforts' effectiveness and performance. Measuring metrics informs your marketing team specifically about how to optimize and improve your campaigns....

How Credit Unions Can Benefit from Community Marketing

One of the most significant marketing benefits that member-owned entities boast is a unique connection with their customers. Credit unions provide a classic example of this. While most modern credit unions now allow membership to the general public,...