When considering working with local TV news stations, most business owners may want to do so primarily to reach TV audiences. However, many TV stations may also help you purchase digital assets for your business. If you're wondering why buying...
OTT streaming services established themselves quickly and have surged in popularity over the last decade. In 2019, OTT viewership for consumers between 18-34 years old hovered around 65% — and that has only increased since the pandemic! Investing in...
While marketing is a necessary learning experience for small businesses, avoid thinking of it as a set of intermittent campaigns. It's vital to market your home improvement business year-round — not just during your busy season. A consistent ad...
Businesses need to know what metrics to track for campaigns to accurately gauge their marketing efforts' effectiveness and performance. Measuring metrics informs your marketing team specifically about how to optimize and improve your campaigns....