TV is Here to Stay: 6 Reasons Why

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Mar 5, 2021 9:45:00 AM

TV is Here to Stay- 6 Reasons Why

TV has been around for nearly a century, and it's not going anywhere anytime soon. If anything, it's still as popular as it ever was since it's continued to evolve. As of 2021, there are around 120.6 million TV households in the U.S., and that number is expected to grow. The fact is that TV remains a popular medium among millions of viewers, both young and old. It’s a crucial component in successful ad campaigns.

If you're undecided whether TV advertising is ideal for your business, here are some compelling reasons to advertise on TV today.

Learn how to integrate your TV and digital Ads

1. It's Withstood the Test of Time

Over the years, TV remains a core part of many homes. Networks still push new broadcasts and attract millions of viewers. From reality TV to sports programs, dramas, and children's shows, people tune in every day. While the rise of streaming services and other digital platforms may lead some viewers away from TV, plenty of people are watching traditional TV. That shows how viable this platform still is.

2. Everyone Wants to Stay Up to Date

People all over the country watch national and local news to stay up-to-date with what's going on in the world. Viewers who are familiar and comfortable with the nightly or morning news anchors aren't likely to turn away from them anytime soon. Major networks like CNN, FOX, CBS, and others are still thriving, as are local news networks. As long as people seek digestible TV programs to get their news on a daily basis, news stations will also stick around.

3. TV Has a Broad Reach

Audiences of all demographics still watch TV today. Weekly live TV viewers are gradually skewing older. The majority of viewers are over 55 by a wide margin. Even if it skews older, millions of younger viewers still watch both live and connected TV, from teens to young adults to parents. Children's programs, news, sitcoms, and many other programs appeal to a variety of audiences. That presents the opportunity to connect with many people who are unlikely to see your brand on other platforms.

4. TV Advertising Produces Results

Brands still have the chance to see even better results from TV ad campaigns compared to other platforms. When it comes to ROI, successful ads produce an ROI of 300% to 500% when properly implemented. A good ad strategy is one of the best ways to make the most out of your advertising budget. TV ads also complement your other efforts, including digital marketing. It’s a core contributor to a complete integrated marketing campaign. Without television included in your campaigns, you may actually see up to an 18% decrease in ROI, potentially holding your brand back.

If a local restaurant runs a TV commercial alongside a digital campaign. Viewers who see their TV ad while browsing online are likely to also see the restaurant’s digital ad. They'll then be more likely to recognize it from the TV ad. Subsequently, these audiences are more likely to click through those digital ads to learn more about you due to that added recognition.

5. People Have a Psychological Connection to TV

Many audiences also have a psychological connection to TV that they don't have with other platforms. They’ll connect with your brand more easily when introduced to you through TV. A lot of people developed strong connections to their favorite characters while growing up watching their favorite shows and networks. They’ve become loyal followers of their favorite TV stations and are likely to feel more fond of your brand if it appears in front of them. They'll associate your company with their favorite media, building more trust while making your brand more memorable.

6. More People Are Watching Than Ever Before

With over 120.6 million TV households millions of people are watching TV today. People aren't going to stop watching TV. It's not showing signs of slowing down as people find new ways to watch and engage. Both live and connected TV advertising help you make the most of this platform and reach wider audiences. You may be able to appeal to millions of TV viewers who may not learn about or trust your brand as easily otherwise.

TV remains one of the most valuable platforms available to maximize your brand's reach and boost your overall marketing ROI. With effective TV advertising that connects with your target audiences, you can encourage more people to trust and engage with your brand in ways other platforms can't easily achieve. Regardless of your business or industry, TV advertising helps you reach your target market.

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