Advertising in the midst of the current pandemic has forced media companies and businesses to get creative with how they are producing new TV spots. By continuing to advertise through times of uncertainty, you can set your business up for success both now and as things begin to return to more normal business operations. Even with new rules and regulations, FOX 12/FOX 12+ Marketing is still working with clients to help produce high-quality commercials while keeping everyone safe. Here’s how we’re creating TV commercials right now:
Even though many businesses are operating differently right now, it's still important to keep creating TV commercials. This is the time to create and produce TV commercials with an opportunity to be creative. TV viewership is up and your customers are looking for more information about what your business right now. Television commercials help your business stand out and maintain marketing momentum while you are operating differently due to current restrictions and regulations.
FOX 12/FOX 12+ Marketing is still offering service to our clients. We're taking the extra steps to create high-quality content that will help you reach your target audience while enforcing new precautions to keep our clients and staff safe.
Before shooting a commercial, we will have a pre-production call and talk through the production plan. We'll go over the script, any procedures we need to use, and the shots that will be part of the commercial. We will ensure that the people on camera are available on the shoot day and that they are prepared to be shown on camera. Equally importantly, we'll go over the steps we are taking to maintain social distancing and keep everyone as safe as possible.
We will meet with our client at least 24 hours before the shoot to walk through the location. We will take photos, plan shots, and go over any details that may be influenced by the location. This will allow us to shoot the commercial more efficiently on the day of the commercial shoot.
The tone of your message is incredibly important. Rehearsing the script ahead of time can make it easier to deliver your message exactly the way you intend on the day of the shoot. If you're presenting on camera, it’s important to review the script in advance and rehearse the lines. This helps ensure that all commercials are shot as efficiently as possible while limiting the number of takes needed.
At FOX 12/FOX 12+ Marketing, we want to ensure safety for everyone involved in our shoots. This includes:
Our team reviews HR notes about the appropriate glove and mask guidelines ahead of each shoot. Our goal is to keep things sanitary and reduce the risk of infection while keeping our clients and our staff as safe as possible.
Quality is still important.FOX 12/FOX 12+ Marketing is still delivering high-quality commercials while maintaining social distancing by incorporating the following:
In addition to other social distancing measures, we are getting creative and taking advantage of the tools we have at our disposal. For example, if the commercial doesn't have to be done on location, we're using Zoom interviews to allow us to virtually connect with clients.
TV commercials are just as important now as they always have been and at FOX 12/FOX 12+ Marketing we are working to make sure our customers are still able to produce those quality spots. Our extensive safety precautions and creativity allow your business to continue to create high-quality commercials to help remain top-of-mind with your target audience while keeping everyone safe.