While the pandemic appears to be heading towards a long-overdue end, its impact on consumers and businesses continues in 2022. As a business owner or marketer, your success this year depends on your capacity to be flexible and versatile in your...
With the rate at which over-the-top (OTT) is growing, it's in every company's best interest to advertise on the platform. Even when it's a small OTT campaign, your brand can benefit from significant elements like higher consumer engagement,...
Business owners may want to reduce or cut their advertising during slow periods, but this could hinder their momentum and growth. Additionally, business owners may want to rebrand or change up their messaging or creative, which could make the...
Building a brand is no easy task. However, one of the ways to ensure success is to keep your customers in mind when developing new brand elements. Building the best possible perception of your brand requires listening to customers and fulfilling...
Every brand needs powerful marketing to get ahead of competitors and appeal to its audience. Unfortunately, many brands starting out don't have the necessary resources to empower their branding efforts. Undertaking marketing efforts is challenging...
Branding is the essential ingredient of any real connection between business and consumers. Without it, brands risk irreparable damage amidst any backlash or controversy. On the other hand, with solid brand development, companies have made it...
While marketing and advertising can immediately affect sales, it's essential to keep up these efforts to get the best results in the long term. Even if you're happy with the results you first achieve with your campaigns, the cumulative effect of...
Homeowners have been working hard to improve their houses, between a roaring real estate market and more time spent at home. That has caused significant growth in the last couple of years for the Home Improvement industry. Household spending on home...
Between 2020 and 2021, OTT viewership more than doubled with a 115% increase in OTT streaming service use to TVs alone. People spent 239 billion hours viewing on mobile video streaming apps in Q4 2020, which indicates a growing audience for your ads...
OTT is a swiftly-growing platform and one of the best ways of attracting more customers to your business. This year, the revenue of OTT video will likely reach over $200 billion, an increase of over 15%! OTT users could earn their chosen service...
