4 Ideas for Spas and Salons to Remain Top-of-Mind During The Pandemic

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Jun 12, 2020 8:55:00 AM

4 Ideas for Spas and Salons to Remain Top-of-Mind During The Pandemic

In Portland, many businesses are reopening. Not only do you want to offer services for your customers as soon as you can, but you also want to take the steps needed to keep your spa or salon in the minds of your customers. Remaining top-of-mind will help with bringing customers back through your doors as you reopened. Spa and salon owners who are hoping to stay in front of their customers can use these ideas to help expand awareness and offer additional services to their customers. 

1. Share Tutorials and Tips

Your social media pages, website, and emails are a great way to share tutorials and tips with your customers while they wait to come in for a service. Videos, blog posts, and infographics can all provide helpful information to your customers while adding value to the services you provide your customers. Sharing tips and tutorials will help your clients stay connected with your business as you provide them with information on how to manage until they are ready to visit again.

For example, offering tips for dealing with stress and how to relax, or providing your customers with tips for how they can create a spa-like environment at home. You may also give specific tips and tricks for customers who are missing your services and need to take care of those responsibilities at home on their own. Here are a few more ideas to consider:

  • At-home stretches and relief tips for customers who would normally get massage therapy
  • Tips for removing artificial nails at home
  • How-to videos for home manicures and pedicures
  • Tips for keeping hair healthy or managing between color treatments
  • Recipes for home facials or masks
  • And more!

Consumers are logged on and looking for content in many different ways as they spend time at home. As spas and salons are beginning to open, some patrons might not be able to return just yet, so these tutorials and tips will continue to be beneficial.  

2. Offer To-Go Kits

Even when you cannot bring your customers to the spa or salon, you can bring the salon or spa to your customers! Allow customers to pick up at-home kits that will give them a chance to enjoy some of their favorite services even when they can't have them performed by your technicians. Not only can it help generate revenue, but this tactic can also help keep your salon or spa top-of-mind for your customers as they begin to schedule upcoming appointments. Consider:

  • Putting together kits for customers to do their own hair or nails from home
  • Offering trial sizes of your products so that customers can both support your business and use their favorite products at home
  • Putting together relaxation kits, including some of your favorite or most popular products, so that your customers can utilize them to help them relax while they wait to return 
  • Providing "build your own" options so that customers can customize their kits
  • Sending out "gift of relaxation" baskets and kits for anyone who could use a little extra relaxation during this time, like essential workers and first responders 

If you’re able to pivot your business during this time, you have the opportunity to bring in revenue in a unique way while simultaneously staying connected with your customers.

3. Stay Active on Social Media

While you might be planning to open your doors soon, or maybe you aren’t at full capacity, you are able to connect with your clients on social media. As people are spending the majority of their time at home, they are logged on and engaging more than ever before. In addition to your usual social media posts and campaigns, consider incorporating unique social media strategies and tactics to grab the attention of your audience and encourage them to engage with your brand online. For example, have your stylists and technicians take over your social media for the day. Have them share their tips and tricks for maintaining a healthy beauty routine while staying at home. You could also have them create a look from home and share it across your social media platforms. 

Your social media platforms are a great way to stay in contact and remain top-of-mind with your customers. You may also discover new needs of your customers or even be introduced to new potential clients. Staying active on social media will be beneficial to your business both now and in the future. By building connections with your audience on social media right now, you have the ability to create more trusted and credible relationships.

4. Create a TV Commercial

Once you have the details of your reopening, create and run a TV ad to inform your customers of the updates. Television commercials are great opportunities to stay in front of your customers and let them know what you’re doing to keep them safe as you reopen your doors. As you begin to resume normal business operations, you will have to adjust to new rules and regulations, and it’s important that you relay that information to your clients so they feel comfortable to return to your business. 

When it comes to producing your TV ads, you can work with a media partner to create a commercial from scratch, or even repurpose past marketing materials into a new ad. By getting your business on the air and in front of your audience, you will be able to encourage consumers to return to your business as you reopen your doors. Through those efforts, you can stay top-of-mind for your customers and keep them invested in your business even if your operations look different at the moment.