Sports events attract a wide range of people, especially raving fans who are ambassadors of their favorite teams. This year, however, sports events have the potential to engage more people than ever. With fewer teams playing for fans in venues this...
Sports fans are extremely loyal to their home teams, and they're often enticed by brands that support those teams or align themselves with them. Eighty-three percent of sports fans will check social media directly while watching the game from home,...
