Preparing Your Home Improvement Business for A Post-Pandemic World

Homeowners have been working hard to improve their houses, between a roaring real estate market and more time spent at home. That has caused significant growth in the last couple of years for the Home Improvement industry. Household spending on home...

Why Advertising Year-Round Keeps Your Home Improvement Company Going

While marketing is a necessary learning experience for small businesses, avoid thinking of it as a set of intermittent campaigns. It's vital to market your home improvement business year-round — not just during your busy season. A consistent ad...

How to Make Your Home Improvement Business Break Through the Noise with Advertising

With people spending more time at home due to current conditions, many of them are also taking on more home improvement projects. Between March and May alone, an average 57% of homeowners completed at least one home improvement project. Home...