Business owners may want to reduce or cut their advertising during slow periods, but this could hinder their momentum and growth. Additionally, business owners may want to rebrand or change up their messaging or creative, which could make the...
While marketing and advertising can immediately affect sales, it's essential to keep up these efforts to get the best results in the long term. Even if you're happy with the results you first achieve with your campaigns, the cumulative effect of...
Homeowners have been working hard to improve their houses, between a roaring real estate market and more time spent at home. That has caused significant growth in the last couple of years for the Home Improvement industry. Household spending on home...
While so much of marketing and advertising has moved to online channels, there's no denying that the higher volume of output has made it more difficult to determine ROI and which channels are worth the investment. You'll have one visitor clicking...
It can be easy to get caught up in only targeting a broad distance of audiences, especially since many businesses recently expanded into eCommerce. However, local audiences are still a considerable portion of your sales and deserve as much, if not...
Video has become an increasingly important feature across social media platforms. As early as 2018, 54% of consumers noted that they wanted to see more video content from the brands they follow. During the COVID-19 pandemic, social media platforms...
Cheaper isn't always best for most purchases, and it’s equally valid for advertising. When shopping for ads, you get what you pay for. Suppose you're using free advertising, you can't expect your ads to perform at the highest level. If anything,...
The return on investment, or ROI, is one of the critical indicators of a business's success. ROI is the profit that a company makes from marketing investments along with others. In turn, ROI can help determine whether something is worth the...
Originally published Sep. 28, 2020, and updated Sep. 21, 2021.
Have you ever wondered whether an annual plan is the best way to go? Long-term advertising plans frequently generate higher rates of success than shorter-term plans dedicated to more...
