With the rate at which over-the-top (OTT) is growing, it's in every company's best interest to advertise on the platform. Even when it's a small OTT campaign, your brand can benefit from significant elements like higher consumer engagement,...
Between 2020 and 2021, OTT viewership more than doubled with a 115% increase in OTT streaming service use to TVs alone. People spent 239 billion hours viewing on mobile video streaming apps in Q4 2020, which indicates a growing audience for your ads...
OTT is a swiftly-growing platform and one of the best ways of attracting more customers to your business. This year, the revenue of OTT video will likely reach over $200 billion, an increase of over 15%! OTT users could earn their chosen service...
OTT streaming services established themselves quickly and have surged in popularity over the last decade. In 2019, OTT viewership for consumers between 18-34 years old hovered around 65% — and that has only increased since the pandemic! Investing in...
Over-the-top (OTT) marketing is one of the best ways to reach an audience that's truly interested in what you're selling. You can use OTT advertising to reach people who don't watch live TV, with the ability to connect with more targeted audiences...