When considering working with local TV news stations, most business owners may want to do so primarily to reach TV audiences. However, many TV stations may also help you purchase digital assets for your business. If you're wondering why buying...
The importance of digital marketing is undeniable. There isn't a business that shouldn't be investing in digital marketing — no matter your industry. While it's essential to have a presence on mainstream channels, alternative media can help you tap...
People are watching more TV and staying logged in online now more than ever. Total hours spent on connected TV went up around 81% as the pandemic began. Those hours remain higher than pre-pandemic levels while many states have reopened as people...
Digital marketing has evolved considerably over the past several years. Prior to the 1990s, digital marketing didn't even really exist. The first clickable banner went live in 1993. From there, the digital marketing age was born.
Today's consumers...
With more people at home than usual, television viewership is up across many geographic areas. They're also logging in more than ever online, checking out social media, and utilizing streaming services to get a better idea of what's going on in the...