While the pandemic appears to be heading towards a long-overdue end, its impact on consumers and businesses continues in 2022. As a business owner or marketer, your success this year depends on your capacity to be flexible and versatile in your...
While marketing is a necessary learning experience for small businesses, avoid thinking of it as a set of intermittent campaigns. It's vital to market your home improvement business year-round — not just during your busy season. A consistent ad...
In recent months, vaccinations have become a beacon of hope for microbreweries in Portland, among many other Portland bars and restaurants. However, it will still take some time before these businesses are entirely out of the woods. While the...
Oregon's wine industry is one of the strongest in the country, which means there's plenty of demand and plenty of flexibility to form your market and branding message. However, it also means there's a lot of competition for customers to sort...
Strong advertising is crucial for growing your business, but you need to know how to approach advertising to get the most from it. With so many things to learn and adapt to, there are many mistakes that people can make when just starting. However,...
Insurance is crucial for bringing people peace of mind, and effective marketing lets you show why people should trust you over competing agencies. With a well-developed marketing strategy behind your Portland insurance agency, you can connect with...
It’s crucial for small businesses serving specific areas to build a sense of community in their region. Local support is hugely beneficial, especially alongside a strong online presence. If you're looking for some ideas to connect with consumers in...
Cheaper isn't always best for most purchases, and it’s equally valid for advertising. When shopping for ads, you get what you pay for. Suppose you're using free advertising, you can't expect your ads to perform at the highest level. If anything,...
It can be a challenge for businesses to attract new customers. While your marketing efforts may hook them in initially, reeling them in and getting them to make a purchase is often more difficult. That challenge is often compounded when you're...
At the end of each calendar year, businesses have a chance to reflect on the past twelve months: to take a look at what worked and what didn't, to evaluate the things they wanted to see happen, and to check progress toward their goals. This year has...
