How to Build Your Brand Around Your Customer 

Building a brand is no easy task. However, one of the ways to ensure success is to keep your customers in mind when developing new brand elements. Building the best possible perception of your brand requires listening to customers and fulfilling...

The Benefits of Co-Branding with a News Agency

Every brand needs powerful marketing to get ahead of competitors and appeal to its audience. Unfortunately, many brands starting out don't have the necessary resources to empower their branding efforts. Undertaking marketing efforts is challenging...

The Cumulative Impact of Brand Development

Branding is the essential ingredient of any real connection between business and consumers. Without it, brands risk irreparable damage amidst any backlash or controversy. On the other hand, with solid brand development, companies have made it...

Advertising Without A Budget: How to Build a New Business in Portland

First-time business owners often stress themselves out trying to learn the ropes of their industry while establishing their brand. A crucial part of any company's growth is advertising, but campaigns can be challenging to make without much revenue....

8 Ways to Build a Solid Brand for Your Small Business

As a small business, effective branding is integral to attracting leads and customers. It's often more critical for small businesses because they're just starting, without the many resources and platforms available to large, established brands. When...

The Importance of Branding Your Business

Branding is the marketing operation of creating a distinctive logo, name, and or design that identifies and distinguishes your brand from others, allowing you to be easily recognized by consumers. A strong sense of branding will help your company...