With the rate at which over-the-top (OTT) is growing, it's in every company's best interest to advertise on the platform. Even when it's a small OTT campaign, your brand can benefit from significant elements like higher consumer engagement,...
When considering working with local TV news stations, most business owners may want to do so primarily to reach TV audiences. However, many TV stations may also help you purchase digital assets for your business. If you're wondering why buying...
Businesses need to know what metrics to track for campaigns to accurately gauge their marketing efforts' effectiveness and performance. Measuring metrics informs your marketing team specifically about how to optimize and improve your campaigns....
Every advertising platform has its unique strengths, from TV to digital to print media. However, to take full advantage of each platform, it's important to use them concurrently and simultaneously. By incorporating a comprehensive multi-platform...
In 2016, influencer marketing had a market size of approximately $1.7 billion. By 2020, it had grown to an estimated $9.7 billion—and with good reason. Influencer marketing is a continually growing trendthat helps increase brand awareness...
Marketing campaigns promote your brand and build awareness in your target market, which is especially crucial for insurance agencies, given how infrequently people switch services. It’s crucial to keep your insurance company top-of-mind because the...
Consumers need to see your ads and remember them for your business to grow. At the same time, you do not want to show people too many ads too quickly, as that can turn them away before they become customers. Running your ads at the optimal frequency...
TV commercials rely heavily on emotion. It's better to save detailed product descriptions and benefits for your inbound marketing materials when leads are looking for that information. Instead, let the value and emotional pull of your product pull...
TV has been around for nearly a century, and it's not going anywhere anytime soon. If anything, it's still as popular as it ever was since it's continued to evolve. As of 2021, there are around 120.6 million TV households in the U.S., and that...
Many people believe that TV advertising can no longer reach large masses or won't allow them to achieve their marketing goals. In reality, however, TV advertising may prove considerably more useful than you think. Have you been wrestling with these...
