With the rate at which over-the-top (OTT) is growing, it's in every company's best interest to advertise on the platform. Even when it's a small OTT campaign, your brand can benefit from significant elements like higher consumer engagement,...
Businesses need to know what metrics to track for campaigns to accurately gauge their marketing efforts' effectiveness and performance. Measuring metrics informs your marketing team specifically about how to optimize and improve your campaigns....
In 2016, influencer marketing had a market size of approximately $1.7 billion. By 2020, it had grown to an estimated $9.7 billion—and with good reason. Influencer marketing is a continually growing trendthat helps increase brand awareness...
TV has been around for nearly a century, and it's not going anywhere anytime soon. If anything, it's still as popular as it ever was since it's continued to evolve. As of 2021, there are around 120.6 million TV households in the U.S., and that...