Cheaper isn't always best for most purchases, and it’s equally valid for advertising. When shopping for ads, you get what you pay for. Suppose you're using free advertising, you can't expect your ads to perform at the highest level. If anything, your ads are likely to underperform to the point where you're merely wasting time and effort, even if you're saving money.
If you want to maximize visibility and benefit from top-quality ads that put you ahead of competitors. In that case, you will need to invest in reliable ad campaigns that yield better results. In short, you need to spend money on advertising investments to make money.
Free Advertising vs. Investing in Custom Solutions
Some marketers may not want to invest a lot in their advertising efforts if they can find some more affordable shortcuts that seem just as good. For example, some people just opt for posting on social media for free, or they may pay a couple of dollars here and there to promote their posts on Facebook and other platforms. They may rely on the blog posts they write and share to bring traffic to their websites, without a perceived need to pay for wide-reaching ad campaigns that might cost more.
Consider the benefits of paid ads vs. cost-effective strategies such as simple social media posting: You can increase brand awareness by as much as 80% with Google paid ads. People who click on PPC ads are also 50% more likely to purchase than people who visit through organic search or other less expensive campaigns.
With a custom advertising solution, you can get the results that free advertising will never bring. You could use a combination of social media ads, TV advertising, over-the-top (OTT) ads, Google search and display ads, and more that attract qualified leads and increase conversions. With a complete campaign behind your business, you'll be able to establish both visibility and credibility that you won't benefit from when you rely on cheaper options.
How to Get the Most Out of Your Budget
If you're worried about spending too much on your ad campaigns to the point where you're not generating enough ROI, there are affordable options that can get great results. Through the use of high-quality custom solutions, you can attract more leads and customers while maintaining affordability and staying within your available budget.
Some of the best advertising methods that you can use in a cost-effective custom solution may include:
OTT ads appear on streaming services, which can be great for reaching audiences who aren't spending as much time watching traditional linear TV. One of the main advantages you get with OTT advertising is hyper-targeting for your campaigns, which you can't do as easily with conventional TV ads.
For example, you may want to produce ads that target an audience segment consisting of parents who are likely to stream certain kids' shows or family-oriented movies. Based on which shows they are likely to watch, you can make sure your ads appear on those programs when they're watching. This can save you more money than you might otherwise spend on large "spray and pray" campaigns that simply attempt to maximize your reach.
People are still watching TV today. While people might think otherwise, TV remains one of the most influential advertising mediums. When you understand your target audience and their viewing habits, you are able to create commercials and strategy with them in mind.
The reach of TV ads is great, making it a cost-effective marketing medium. When you invest in TV advertising, you not only expose your brand to your ideal consumer, but others who could benefit from your business as well. This increased exposure to potential customers makes TV advertising a great way to make the most of your marketing budget.
Paid Search and Display Ads
On Google and other search engines, you can use paid ads that appear within search engines above organic results. People often click on these before organic results, increasing your visibility and conversion rates on Google and other platforms. Simultaneously, display ads may appear on websites that users browse, which can raise brand awareness. Retargeting display ads may also appear after people have visited your website, encouraging them to return to you and potentially increasing retention for existing customers.
Social Media Ads
It's not enough to post frequently and expect your posts to go viral. Instead, you need to use social media marketing on platforms that your audiences use. Facebook, LinkedIn, Twitter, and Instagram make it easy to develop ad campaigns to connect with many audiences. People may also engage with your ads the way they would with posts. With the right designs, your content will have the ability to stand apart whether you use them to boost brand awareness or increase conversions.
Use Custom Advertising in Place of Cheap Options That Yield Poor Results
If you want your advertising efforts to succeed, you need to invest in a worthwhile campaign. If you're relying on free or cheap ad strategies to get optimal results, you're likely to come away from them disappointed. With the right custom solution behind your business, the money you spend will be worth it as you generate more high-quality leads, convert more of those leads into customers, and increase overall marketing ROI.