The pandemic has impacted everyone's lives, often in unexpected ways. It has affected the way people work, how they interact with one another, and even the way they exercise. As a result, it has had a dramatic effect on sports and athletic brands....
Video has become an increasingly important feature across social media platforms. As early as 2018, 54% of consumers noted that they wanted to see more video content from the brands they follow. During the COVID-19 pandemic, social media platforms...
In recent months, vaccinations have become a beacon of hope for microbreweries in Portland, among many other Portland bars and restaurants. However, it will still take some time before these businesses are entirely out of the woods. While the...
The challenge many marketers face nowadays is getting past the noise and reaching consumers who are constantly inundated with marketing materials. Precision targeting is crucial to getting your message in front of those receptive to it. For...
In 2016, influencer marketing had a market size of approximately $1.7 billion. By 2020, it had grown to an estimated $9.7 billion—and with good reason. Influencer marketing is a continually growing trendthat helps increase brand awareness and boost...
Car rental services are fiercely competitive. You need to let consumers know exactly who you are and what helps you to stand out from the crowd quickly and effectively, whether you have great cars, increased availability or ease of access to...
Marketing campaigns promote your brand and build awareness in your target market, which is especially crucial for insurance agencies, given how infrequently people switch services. It’s crucial to keep your insurance company top-of-mind because the...
Oregon's wine industry isone of the strongest in the country, which means there's plenty of demand and plenty of flexibility to form your market and branding message. However, it also means there's a lot of competition for customers to sort...
Strong advertising is crucial for growing your business, but you need to know how to approach advertising to get the most from it. With so many things to learn and adapt to, there are many mistakes that people can make when just starting. However,...
Consumers need to see your ads and remember them for your business to grow. At the same time, you do not want to show people too many ads too quickly, as that can turn them away before they become customers. Running your ads at the optimal frequency...
