Insurance is crucial for bringing people peace of mind, and effective marketing lets you show why people should trust you over competing agencies. With a well-developed marketing strategy behind your Portland insurance agency, you can connect with...
Continually keeping your audience informed of new offerings and events is crucial for any growing business, and one of the best ways to reach people is through email marketing. There are over 3.9 billion daily email users across many demographics....
Social media advertising offers many benefits that are unavailable on other marketing channels. When used properly, it can maximize your reach online and establish a strong connection with audiences. Successfully advertising your small business on...
TV commercials rely heavily on emotion. It's better to save detailed product descriptions and benefits for your inbound marketing materials when leads are looking for that information. Instead, let the value and emotional pull of your product pull...
Consumers relate better to businesses that share their passions and values. Affiliating your business communicates your values to customers while making the world a better place. It also helps to differentiate your brand, whether you’re in a highly...
Small businesses are tied to their communities, which is why social media is an invaluable tool to connect with people in those communities. People want to know what's going on in town, and they often keep an eye out for new things to do. Usually,...
Email marketing has the misconception that it leads to an overstuffed inbox that customers skim through and ignore. In reality, email is one of the most effective marketing tools, especially when used properly. People check their email so regularly...
Social media is an excellent method for marketing your business. Having a large following on the right platforms helps consumers discover your brand. Today, there are over 3.5 million active daily social media users. It’s an invaluable asset to...
TV has been around for nearly a century, and it's not going anywhere anytime soon. If anything, it's still as popular as it ever was since it's continued to evolve. As of 2021, there are around 120.6 million TV households in the U.S., and that...
It’s crucial for small businesses serving specific areas to build a sense of community in their region. Local support is hugely beneficial, especially alongside a strong online presence. If you're looking for some ideas to connect with consumers in...
