The Benefits of Co-Branding with a News Agency

FOX 12/FOX 12+ Marketing About The Author

Mar 28, 2022 2:30:00 PM

The Benefits of Co-Branding with a News Agency

Every brand needs powerful marketing to get ahead of competitors and appeal to its audience. Unfortunately, many brands starting out don't have the necessary resources to empower their branding efforts. Undertaking marketing efforts is challenging when going alone, but you can make it easier by leveraging others' help to achieve great results. Advertising with local news agencies can boost your brand to achieve long-term success.   

If you're wondering what a news agency can do for you, the following are some of the critical benefits of a media partner when it comes to branding. 

News Agencies Understand Their Customers 

One of the ways news agencies can help with branding is by connecting you with their audiences. News agencies, like FOX 12 Oregon, understand their audience and how to match your messaging to appeal to its dedicated viewers.  

News agencies use metrics showing your reach with your local audience to help you measure the success of your efforts. It includes TV viewership and metrics around social media followers, email engagement, and website authority, all of which can help determine reach and engagement. FOX 12 Oregon can give you access to these and other metrics to gauge performance and help you further optimize your branding campaigns. 

They Have Broad Reach  

Co-branding with a news agency helps put your brand alongside the station's name recognition. That includes airtime during broadcasts along with other events. People will associate your brand with a reputable news agency like FOX 12 Oregon, building more trust among that agency's audience. 

The Benefits of Co-Branding with a News Agency

There are multiple ways you can get involved in events and align your brand with a news agency. For example, you can sponsor tents at public events. Additionally, you can sponsor the agency's vehicles and showcase your brand on TV, with your brand appearing on news vans or helicopters for traffic and sports coverage.   

This level of visibility would help get your brand out there and positively connect it with a local news agency. With enough reach and repeat exposure, audiences would come to recall your brand more easily. That would put you well ahead of competitors that aren't as visible on TV or in person.  

Can Assist Your Digital Marketing Efforts 

News stations have the leverage and capabilities to fulfill digital marketing efforts, such as display ads and search engine ads. Specifically, when buying digital from your local news agency, you'll experience multiple benefits, such as:  

Streamlined Marketing 

While businesses should still use TV advertising to increase brand awareness and sales, combined TV and digital campaigns will supercharge your advertising efforts. The fact is that 88% of people view a second screen while watching TV, such as a smartphone or tablet. It makes it essential to connect with these viewers across multiple platforms. A reliable news agency can help connect digital ads with your TV campaigns to increase people's chances of seeing both. 

Increased Awareness and Engagement 

Your TV and digital ads can work together to drive results with your marketing. While TV helps build brand awareness and connect with new audiences, digital ads can drive action. Your media partner can help align both to ensure they're consistent and form a cohesive brand identity.  

Connection with the Agency's Audience 

One key benefit of working with a news agency as a media partner is working with experts who understand their audience. An established news agency knows its audiences and what they want, which can help you get a head start on your digital marketing efforts. You won't need to figure out how to connect with audiences when your media partner does this for you. In turn, you can spend more time on growing your business. 

The Benefits of Co-Branding with a News Agency

These and other advantages make an agency like FOX 12 Oregon an invaluable asset to help you with your digital marketing. 

Has Commercial Production Capabilities 

New agencies also can help companies develop and distribute commercials. They can do this by helping brands choose specific time slots and over-the-top (OTT) streaming platforms to reach audiences. It helps elevate your production capabilities beyond what you can achieve on your own. You'll have the chance to land your commercials in front of the right people at the right time, allowing you to create TV commercials that truly stand out

Get the Most from Your Marketing with a News Agency 

If you want to improve your marketing efforts and connect with your audiences, a reliable news agency can be the key to your success. At FOX 12 Oregon, you'll be able to work with experienced and knowledgeable professionals who have the time and resources to dedicate to your marketing. As a result, you'll have the chance to thrive in your industry and differentiate yourself from competitors by advertising with local news. 

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